Central Blurb

One Of The Positives Of Internet Companies Is Their Capacity To Stay Unaffected By Any Sort Of Discrimination

All sorts of discrimination can virtually be illuminated in terms of an online business. This can be a massive advantage for people who own the online companies or for people who would like to use the goods or services of one.

There is the evident issue that individuals will normally need to access the business over the internet but as long as this can be attained (and technology permits this even with a disability such as blindness) all other issues are overcome. A hard of hearing person can order easily without the worry of talk type or having to involve anyone else in the matter. This provides them with huge amounts of independence, much more than when having to rely on someone else. This is also the position for people who have to use wheelchairs, often moving around physical retail outlets can be a nightmare despite the disability discrimination act, and so online surfing, shopping and even working can be great. Of course the other plus side for these buyers is that no one need know about their disability unless they opt to reveal it. Of course this is exactly opposite to the face to face approach of a physical store where any number of opinions can be made on people coming through the door. Judgements can cover many other areas too, and are often made invoulantarily.

So one’s health is not the only type of prejudice that can be avoided with online organisations, no one need necessarily know the age of the owner of the business, or the staff who will carry out the sale, whether they are male or female, white or black, or how they dress. This means that the general types of discrimination are very easy to avoid and the only assumptions that can be made are to do with the written word on the pages of the website. Of course these may be associated to a specific age group or a particular gender but only if the owner of the organisation chooses to allow this. If it is not relevant to the sale at all then the owner can just snuff out any such info and provide a totally neutral site if he chooses to.

One could argue that there is prejudice of a sort in terms of the Search Engine Placement listings that are the results of a keyword search for suppliers or producers unknow. However when one takes into account the aims of a search engine such as Ask, the only thing it is trying to do for it’s customers is give them the best answer for their enquiry. Thus, it is also apathetic with the race, gender, age or faith. It simply reviews the data provided by the website, adds to that any Online Marketing information that has been carried out on behalf of the site (as long as it has been done in an ethical way) and ranks all the sites. So as long as the site provides the information requested by the searcher the engine is happy to endorse it. Of course, any site not using the skills of a decent Search Engine Optimization Company may be lower down the listings, but this is a true case of marketing and nothing to do with prejudice.